Irresistible by Veromia is the ultimate occasion wear collection for the modern Mother of the Bride who refuses to compromise on comfort for style.

Renowned for its signature stretch fabrics and clever construction, this luxury British label bridges the gap between high-fashion elegance and all-day wearability. Designed specifically for the woman who wants to look sophisticated without feeling restricted, Irresistible dresses are famous for their figure-flattering ruching, off-the-shoulder necklines, and structured silhouettes that move with you.

New Season Collections

Our latest arrivals for Spring/Summer 2026 (SS26) focus on radiant metallics like Gold, timeless Navy, and soft pastels like Baby Blue. But the real magic is in the engineering:

• The "Magic" Stretch: Crafted from a unique stretch taffeta and crepe blend, these dresses sculpt your figure while offering the comfort of a much more casual garment.
• Crease-Resistant: The premium fabric resists creasing, ensuring you look as polished at the evening reception as you did at the morning ceremony—perfect for travelling to destination weddings.
• Inclusive Sizing: Designed to celebrate curves, offering a superior fit from UK 8 to UK 22.

Common Questions About Irresistible by Veromia

• Is Irresistible by Veromia true to size?
  Because of the unique stretch fabric, many customers find Irresistible styles to be "generous." If you are between sizes, we often recommend sizing down for the perfect sculpted fit. However, for a comfortable, classic fit, stick to your usual dress size.
• What is the best underwear for these dresses?
  The structured nature of the fabric and the strategic ruching often means less shapewear is required than with other brands. A seamless nude bodysuit is usually the perfect companion to ensure smooth lines.
• Can I wear this for a full day?
  Absolutely. This is widely considered one of the most comfortable Mother of the Bride brands on the market. The breathable stretch fabric allows you to sit, dance, and eat comfortably all day long.

Browse our full selection of Irresistible dresses below.