Gina Smart Boutique: Your Destination for elegant chic dresses and outfits by John Charles
John Charles is a reference point for British luxury, designing impeccable occasion wear for the Mother of the Bride and Groom who demands perfection.
With a heritage spanning over 50 years, this London-based design house is famous for its "perfect fit." The new Spring/Summer 2026 (SS26) collection continues this legacy, blending classic tailoring with modern femininity. Expect their signature Luxury Crepe and Jacquard fabrics that sculpt the figure, paired with exquisite new details like hand-beaded necklines, 3D floral accents, and soft, romantic colour palettes.
Whether you choose a sleek pencil silhouette for a polished look or a softer A-line shape for movement, a John Charles outfit guarantees effortless elegance and all-day comfort.
Common Questions About John Charles
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How does John Charles sizing run?
John Charles is renowned for its consistent, true-to-size fit. The tailored construction supports the figure, so you can usually stick to your standard high-street size. -
What is the best underwear to wear?
Because many John Charles styles feature illusion necklines or intricate backs, we recommend a seamless, strapless bodysuit or nude underwear to ensure a flawless finish. -
Do you stock matching millinery?
Yes. We stock the official John Charles millinery to ensure your hat or fascinator matches your dress perfectly in both colour and fabric. -
Where can I buy John Charles dresses in Scotland?
As a premier stockist, Gina Smart Boutique in Ayr offers one of the largest selections of John Charles outfits in the UK. Visit us to try on the latest styles with our expert team.
Discover the New "Sister" Label
Love the British design heritage of John Charles but looking for something a little more relaxed? Discover Maisonel by Studio Ellis.
Also designed in London by James Ellis (the 4th generation of the family), Maisonel offers a modern, "emotional luxury" aesthetic with fluid silhouettes and softer fabrics. It is the perfect contemporary alternative for the modern Mother of the Bride.
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